Over four decades at sea, Jan Meyer’s business has suffered more and more from low and fluctuating prices in his catches and little alternatives in terms of marketing of his fish. To enable fishermen to increase their profits by selling directly to consumers, the local partnership which Jan is involved in developed www.fischvomkutter.de, a website that posts details of the catches sent via SMS from the fishing boat so that consumers can buy the fish they want directly from the fishermen who caught it. The project has not only increased the value of catches through direct sales but also helped to strengthen relationships between producers and customers.

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